China's Singles' Day shopping festival, promoted heavily by Alibaba since 2009, generated a record $84.5 billion in gross merchandise value on Alibaba's platforms alone in 2021, dwarfing sales seen on events like Black Friday. Alibaba has since stopped disclosing exact figures, but the event, now spread across multiple Chinese platforms, is still regarded as the largest annual online shopping event in the world.
Record no. MRB-2026-005591
Largest Single-Day Online Shopping Event in the World
Reference Record – Not Certified
This record is compiled from publicly available sources for reference. It has not been examined or certified by The Book of World Records.